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Here’s Why Every Business Needs Social Media Marketing

The 21st century marketing landscape has undergone changes now that social media is here with us. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. Social media is a powerful tool with the power to share whatever information all over the world in a matter of seconds. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Keep reading and you will learn more as to why social media is something essential in the commercial sector.

One of the benefits of social media is increasing brand awareness. It is important to capitalize on every opportunity available to increase visibility. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.

There is additionally improvement when it comes to brand loyalty for brands that have a social media presence. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. Such a study proves that social media plays a big a part in morphing clients into becoming more brand loyal. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

A good way to ensure that your messages are never seen in bad light is leveraging on social media. Truth be told, social media platforms such as Twitter and Facebook are never viewed as marketing tools but seen as avenues for social networking. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.

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