It is an increasing phenomenon that people are going online to look for homes and to find realtors. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The address of the property in which customers will be interested in should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.